The Power of Giving Back As a Business
Companies that give back to their communities can instantly distinguish themselves from their competitors, create a following of loyal customers and create a culture of happy employees. As many of us work from home, use these tips to consider how your company can start prioritizing community involvement. After all, our local communities have never needed more support than we do today.
Build Relationships with Your Community
Look at your community and identify problems you’d like to help change. Do the schools need more office products and school supplies? Can you and your colleagues volunteer your expertise in certain fields to educate others? Does the local animal shelter need more donations or volunteers?
By finding out what the community needs most, you will be able to identify how your involvement can have the most powerful impact.
Get Your Colleagues On Board
Giving back as a team while appropriately social distancing can help boost morale while creating a culture of collaboration. Instead of meeting for after work drinks, why not volunteer as a team at a local shelter? It not only will be more fulfilling, but it will start to create a trend in the office of placing a focus on helping others.
Let Your Customers Know How You Are Giving Back
Once you create a plan and start volunteering as a company, it’s time to let your customers know what you’ve been up to! Include your charity work on your company website and social media alongside some informative links and ways to donate. Not only will your customers both new and old feel good about working with a community-focused company, but you will be spreading the word to others as to how they can help.